Affiliate marketing relies on accurate connections between a publisher, a visitor and a merchant. A reader clicks a product recommendation, reaches an online…
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How query strings support affiliate marketing
Landing pages and door pages explained
A landing page is a destination reached after someone clicks an advert, opens a direct message, or follows a shared link. Its job is to explain the offer and…
Why some websites look like errors but aren’t
A web page can look broken because it contains almost nothing. Instead of a home page, product description or article, it shows one “Click here” link with no…
Inspecting a bare-bones webpage with developer tools
Most modern browsers ship with a quiet toolkit that sits behind a single keypress or menu tap. When pages are rich, with full layouts, scripts, and third-party…
What A Blank Landing Page Says About Site Ownership
A blank landing page can reveal less about a website’s business than its owner may intend. When a visitor sees almost nothing except a “Click here” link that…
Why That Random Link in Your Inbox Might Be Trouble
You get a text from a mate claiming your Telstra bill is overdue, or a Facebook message from someone you barely know offering a $500 Coles voucher. The…
How browsers manage chains of 301 redirects
When a user types a web address into their browser or clicks a link, the browser begins a sequence of network operations to fetch the resource. If the…
Why a website might have no footer or contact details
A quick glance is sometimes all you get. You tap a result on your phone while waiting for a tram in Melbourne, or open a link your cousin sent from Brisbane,…
What a One-Page Redirect Site Quietly Reveals About Itself
A page that looks almost empty can be louder than it appears. A thin sliver of HTML, a single line of JavaScript, and a redirect button are enough to broadcast…
How to detect redirect loops on simple websites
A simple website can hide surprisingly complicated behaviour behind a single “Click here” link. The visible page may contain almost no information, yet the…