A tracking parameter is a small piece of information added to a web address, usually after a question mark. It may identify a campaign, advertising platform,…
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What a tracking parameter reveals about referrer data
Why Some Websites Exist Only To Forward Traffic
A website with little more than a “Click here” link can seem unfinished, yet its simplicity may be deliberate. Some domains function as traffic-forwarding…
Canonical URLs And Redirect Chains In Technical SEO
A canonical URL tells search engines which version of a page should be treated as the preferred representative when several addresses contain the same or very…
Testing link rot with a click here link
A “click here” link can look almost too simple to be useful, yet it provides a practical way to test whether a page, route, redirect, or tracking parameter…
Lifecycle of a Microsite: From First Click to Final Take-Down
A microsite is a small, single-purpose website built to support a specific campaign, event, or product message. In Australia, marketing teams in Sydney and…
Why Companies Register Domains That Show Almost Nothing
If you have ever typed a web address into your browser expecting a homepage and instead received a single line — something as minimal as a "click here" link…
Disabling JavaScript on a redirect site and what replaces the bounce
A redirect site is, at its simplest, a webpage whose only job is to send the visitor somewhere else. The page itself carries almost no copy, no imagery, no…
Splash pages and redirect pages: what separates them
A splash page and a redirect page can appear similar because both may sit between a visitor and the destination they expect. Their purposes, however, are quite…
How Minimal Websites Quietly Collect Your Data
A single hyperlink, a tidy white background, and nothing else to look at. That is the entire layout of a growing number of pages floating around the Australian…
Why a vague link feels impossible to resist
You see a tiny blue word on a screen. It promises nothing in particular. Maybe it simply says "click here." Maybe it sits beneath a sentence that could mean…